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Scroll down the list below for articles of interest to the coffee enthusiast

What is considered to be freshly roasted coffee and why is this important?

Coffee is a foodstuff and as such, deteriorates with age. No, this is not as rapid as with many other foods, but do you want coffee that has lost say 20% of its flavour? Learn more here.

Coffee education

Learn about expiry dates, best before dates and use before dates and how this applies to good coffee.

Freshly roasted coffee tastes the best!

Coffee flavour is at it’s best a few days after roasting. The popular view is that after two to five days during which accelerated  de-gassing takes place, coffee reaches a point where the flavours are fully optimised. De-gassing slows after a day or two after which coffee is bagged in foil bags with a one-way valve. This valve reduces inward air-flow but allows the (now slower) de-gassing to continue.


There are many views on what happens after this but the general consensus, and also our own view, is that coffee holds it’s flavour well for a period of 1-6 weeks after the roast date. After this, flavour loss starts at a rate of between 0.5 and 1% per week, this accelerates a little once the bag has been opened and the coffee is exposed to fresh air. Another massive accelerant is once the coffee is ground. No matter how well the packaging, vacuum packed or not, the flavour of ground coffee will accelerate at a faster rate than that of beans. If you’re a coffee lover with a filter or non-pressurised brewing system, please consider buying yourself a grinder.

Flavour loss is slow, when does coffee expire?

Yes, at say an average of 0.75% per week, the loss of flavour is so slow that over perhaps four months, coffee still has between 90 and 95% of its original flavour and few will notice any change. This begs the question (I) when does it expire and (II) why is freshly roasted coffee so important?


(I) Coffee never truly expires and nor does it go rotten or become harmful in any way. We are however of the considered opinion that after six months, when the coffee has lost between 10-50% of it’s flavour, the coffee is so far from it’s original quality that we deem this to have expired. We therefore mark all our coffee with a six month “best before” date.

(II) Why is freshly roasted so important. Well the opposite must be true, coffees’ “best from” date is month one. So…the best thing for coffee lovers to do is to avoid coffees that have travelled a long way as logistics such as road distances; shipping containerisation and travel between warehouses take time. It is extremely unlikely that any imported coffee or commercially roasted coffee is less than one month old by the time it reaches a supermarket shelf. Choose locally roasted coffee (South African or even better, regional) every time!



At Cutman & Hawk coffee, we roast to order and ship to your door, or our supermarket partners within a few days from roasting. Our coffee is at it’s best when your order arrives. Order your coffee now

Filter coffee

There are two important things to note about filter coffee. The first is that ground coffee loses it’s flavour (as soon as you grind it) quite rapidly and that once the brew has been prepared, this should be consumer within 30 minutes or so. What we at Cutman & Hawk coffee do is, in addition to vacuum packing ground coffee, we offer this for sale in 100 g sachets. This enables our clients to open as they need it rather than to open a whole bag, use a portion, and let the rest stand and get stale.

Buy a filter coffee machine here